We’ve all been there — walking into a store (or scrolling online), just to grab “one thing,” and somehow we leave with a cart full of stuff we didn’t plan for. That, my friend, is impulse buying.
But why do we keep doing it? And more importantly, how do we stop the cycle without killing all the fun?
Let’s break it down.
WHY WE IMPULSE BUY
1. We Shop with Our Feelings, Not Our Brains
Sometimes, you’re just feeling blah, and buying something new gives you a little high — like an emotional pick-me-up. That’s because shopping triggers dopamine (the brain’s feel-good chemical), and for a moment, everything feels better.
Whether it’s stress, boredom, sadness, or even happiness, emotions are sneaky drivers of impulse buys.
2. Retailers Are Playing Mind Games (And Winning)
Have you noticed how the checkout aisle is lined with snacks and gadgets? Or how “limited-time only” sales pop up just as you’re about to click away? That’s no accident.
Retailers use music, lighting, product placement, and even smells (hello, bakery section!) to encourage impulse buys. The more senses they engage, the more likely you are to buy something on a whim.
3. We Want to Fit In or Show Off
Let’s be honest: sometimes we buy things not because we need them, but because we want to look a certain way. Social media, peer pressure, or even trying to keep up with friends can push us into buying stuff to feel included or appear successful.
That “trendy” outfit or flashy gadget? Might’ve been more about image than need.
THE NUMBERS ARE WILD
- 84% of shoppers admit they’ve made impulse purchases.
- Most people make about six impulse buys a month — that’s almost two a week!
- Top categories? Clothes, groceries, and home goods.
- And yes, online shopping makes it even easier (and sneakier).
HOW TO STOP IMPULSE BUYING
Okay, now that we know why we do it, let’s talk about what actually works to cut back.
1. Try the 1% Rule
Here’s the trick: if an item costs more than 1% of your yearly income, wait 24 hours before buying it. For example, if you make £30,000 a year, hold off on anything above £300 until tomorrow.
This tiny delay gives your brain a chance to think clearly, not emotionally.
2. Use the “ETC” Method
Before you hit Buy Now, ask yourself:
- E – Does this item actually solve a real problem?
- T – Is this decision being driven by TikTok trends or flashy ads?
- C – Could I be falling into an old habit or emotional trap?
The ETC method helps you pause and get real with yourself.
3. Budget In “Fun Money”
Don’t go cold turkey. You’ll just feel deprived and end up splurging even more. Instead, give yourself permission to spend a certain amount each month just for fun — guilt-free!
Knowing you have a set amount for treats helps you stay in control and enjoy the little things, minus the overspending.
🖼️ [Infographic: “Fun Money Budget Example” – show salary + split between needs/savings/fun]
4. Pause and Ask Why
This is all about being mindful. Next time you feel the urge to buy something, stop and ask:
- Do I really want this?
- Do I already have something similar?
- Am I just bored/stressed/tired?
That 30-second reflection might save you £30 or more.
5. Make It Harder to Spend
Unsubscribe from promo emails. Delete shopping apps. Hide your card info on websites. The more steps it takes to complete a purchase, the less likely you are to go through with it.
You’re basically creating speed bumps between you and impulsive spending.
WRAPPING UP
Impulse buying is super common — it’s not a personal failure or a sign you’re bad with money. It just means you’re human. But the good news? Once you understand why it happens and put a few guardrails in place, you can take back control.
The goal isn’t to never treat yourself — it’s to buy intentionally, not impulsively.
So next time you’re about to check out, pause and ask:
“Do I really need this, or is it just a moment talking?”
You’ve got this. 👏